About New Era Life Insurance Companies

Here at New Era, we’ve been providing Americans quality insurance solutions and outstanding services since 1924

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100

years of trust

Welcome to New Era Life Insurance Companies

A parent company with nearly a century of dedication to providing quality, affordable insurance and financial products. Since our founding in 1924, and particularly since 1989 under new leadership, we’ve been committed to delivering outstanding service and building lasting relationships.

We provide a non-traditional approach to health insurance

We believe that true care goes beyond handing over an insurance card — it’s about equipping our members with the education and tools to navigate the healthcare landscape confidently and make smart shopping decisions when seeking care. Our goal is to empower our members by putting control back in their hands, away from price-gouging providers and facilities within our flawed healthcare system.

Creating a better healthcare experience

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Straightforward experience

We know health care can be complicated, so we work to make it simpler.
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Affordable coverage for all

Insurance should be affordable for everyone. We offer budget-friendly options and work to lower costs.
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Supported care every step of the way

We support your health journey with quality care, personalized solutions, and guidance at every step.
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«New Era has founded to provide a New Era of insurance.»

Dr. Bill Chen, PH.D, FSA, 
Founder of New Era Life Insurance Co.

Independent by choice

New Era and its family of companies are privately held, with financial strength comparable to that of leading publicly traded insurers. Our independence ensures that the needs of our policyholders have always taken precedence over the interests of investors.

Strong and secure

Our members are in solid hands. We’re proud to hold an A-(Excellent) rating from A.M. Best, placing us in their «Secure» group of insurance companies — a testament to our financial strength and commitment to protecting your future.

One big family of companies

New Era Life Insurance Company

New Era Life Insurance Company of the Midwest

Philadelphia American Life Insurance Company

New Era over the years

1924

Incorporated in 1924

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1989

Defining a «New Era» of financial 
and health insurance solutions

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1990

Reopening New Era’s doors

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Early 90s

Rescuing insureds through numerous acquisitions

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Mid 90s

Launching our medicare supplement business line

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2005

Launching our annuity business line

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2007

Making industry waves with innovative underwriting

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2010

Pioneering an alternative approach to healthcare

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2022

Achieving Financial Excellence from AM Best

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2024

Celebrating 100 years of service

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From 2025

Continuing our legacy

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Our locations

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Home Office

Houston, TX, USA

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Satellite Office

Omaha, NE, USA

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Satellite Office

Dallas / Fort Worth, TX, USA

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Satellite Office

Denver, CO, USA

Contact us to know more

Feel free to contact us and find answers to your questions.
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© 2025 New Era Life Insurance. All rights reserved.

The information contained on this Web Site does not constitute investment advice, and is not an offer to sell or a solicitation to buy any security or any insurance product. All insurance and/or securities transactions require signed agreements between New Era Life Insurance Companies and its customers, and the terms of those agreements are binding on the parties. No other representation, whether made in person, on-line, electronically, in written, graphical, or verbal communication, may alter the terms of those agreements except that your use of this Web Site constitutes your agreement to the additional Terms of Use applicable to such use. Some products may not be available in all jurisdictions. In addition, any prospectus information available on this Site is posted for informational purposes only.